The Client

Lilly was founded in 1876 by Colonel Eli Lilly, a man committed to creating high-quality medicines that met real needs in an era of unreliable elixirs peddled by questionable characters. His charge to the generations of employees who have followed was this: “Take what you find here and make it better and better.”

More than 140 years later, they remain committed to his vision through every aspect of our business and the people they serve starting with those who take their medicines, and extending to health care professionals, employees and the communities in which we live.


The Project

The centered theme letter “υ” symbolizes the greek word “υγεία” (health) depicted in a glossary form design. Below the main theme comes the advertising message: Εξ᾽ορισμού Φαρμασέρβ Λίλλυ (Pharmaserve Lilly by definition).