The Client

As a dynamically growing pharmaceutical industry in Greece, Bennett seeks to become a valuable, strong ally of every healthcare professional and patient.

Their constant aim is to strengthen our corporate presence in all treatment areas.

At the same time, Bennett is expanding its activities in international markets. Through its targeted strategic activities in Europe and the Middle East, the company has become one of the most outward-looking pharmaceutical companies in Greece.


The Project

Ferrobival is used to treat Iron-deficiency anemia caused by a lack of iron. The symptoms of this condition are often vague such as feeling tired, weak, short of breath, or having decreased ability to excersise.

Our proposal was to create an ad that focuses on the opposite side of being in such conditions that reflects strength and readiness. We came up with the Iron-man artwork giving a heroic charm to the ad while matching the concept of the medical condition.